The numbers are impressive. Every day hundreds of millions of messages are sent through various social media channels. 500 million on Twitter alone. The European fundraising market has a volume of more than 45 billion Euro. Since 2012 the Copernicus EMS (Emergency Management Service) rapid mapping service has been activated more than 300 times, providing products such as satellite-derived damage maps free of charge. Despite this vast amount of information humanitarian fundraising, communications and disaster risk management teams are struggling with two major issues. On the one hand, the popularity of an emergency in global news outlets often does not reflect their actual funding needs. On the other hand, humanitarian aid organizations of all sizes are mostly characterized by a high level of commitment, but low level of technical capacity to translate satellite data into actionable knowledge. Perigee aims to provide a solution for both issues simultaneously. It harmonizes all kinds of emergency information, such as the latest early warnings, satellite maps or rapid assessment reports, in a central portal, which are subsequently used to trigger an advanced social media engine. The result is an online service, which identifies the most promising individuals for an emergency fundraising request and creates a direct digital fundraising opportunity. As a positive side effect, continuously updating all kinds of emergency information on the Perigee online portal strengthens communication activities and emergency appeals of humanitarian organizations, also for events that do not make it into global news headlines.
For events that have a certain lead time, such as tropical cyclones, Perigee can be activated even before impacts are detectable so that if disaster strikes the digital fundraising potential is already pre-estimated and campaigns can literally be started with the push of a button. Perigee can be adapted to various geographic fundraising markets and types of emergencies, ranging from hydro-meteorological disasters to earthquakes, social conflict, famine or human rights violations.
In contrast to most other services that try to solve problems by analyzing signals in social media, Perigee is not an analytical black box. It is developed in collaboration with leading researchers and humanitarian actors and fully compliant with European data protection regulations. What all prospective users have in common is that their staff are hesitant to use just another tool “on top” of countless existing software packages and services. That is why Perigee will be integrated as seamlessly as possible into existing decision-making workflows, allowing users full customizability of Perigee’s modular online dashboard.
Perigee provides a digital shortcut between aid organizations that need to fund their emergency operations and people who care so that users can fully concentrate on people in need rather than closing the humanitarian funding gap. There is always somebody who is willing to donate for a specific emergency. The trick is to find and interact with him or her through the right channel. That’s the strength of Perigee.
EASY TO UNDERSTAND
Infographics, comprehensible introductions and best practice examples allow drawing conclusions at a glance.
SAVES HUMAN RESOURCES
Direct integration into (CMS) end user systems, their social media platforms and external communication allows fully automated analysis.
ANONYMITY = SECURITY
Your fundraising and social media strategies should be transparent – internally, but not to competitors. That’s why Grapevine works based on European data security laws (EU General Data Protection Regulation) and individual data agreements.
With just a few clicks you can set up a regular reporting for event-specific fundraising effort. How many new emergency donors did you generate? Through which channels? Did they become regular donors? How does your performance compare to other humanitarian actors? It is all in there.
BUILDING TRUST AND THINKING BEYOND FUNDRAISING
Did you ever discover a fundamental gap in your day-to-day business and didn’t know how to fill it? There is a good chance that one of your competitors encountered a similar challenge. Why not be the first to develop a revolutionary solution or share the expenses for development with other NGOs/NPOs? You could use existing funds or new income generated via Grapevine. Dip into the Grapevine network of technical, scientific and funding partners to turn your idea into a reality:
Solutions could range from app development to the use of social media for disaster applications (early warning, damage mapping), from offline communication during emergencies to the development of a research project, from access to recent, high-resolution satellite imagery to livelihood monitoring in the world’s most volatile places, from global updates of man-made or natural disasters in near real-time to the prediction of epidemics like Malaria.
If you are interested in becoming a test user or developing partner please get in touch with us.